Bottled water companies must overcome the environmental impact of their bottles. Even the most environmental-aware consumer can be concerned about how long bottles remain in landfills. There are many commercials to promote the main competitors in bottled water. These include city purified tap water and filter pitchers like the Brita water filters. 

Most consumers have been informed that the bottles they drink from can stay in landfills for decades. Environmental concerns are at the forefront of many decisions in a world that is focused on global warming, depleting the ozone layer, and increasing natural disasters.

Marketers can target recycling options for packaging water companies easily. To please the environmentally conscious, there are alternatives to plastic bottles. These include glass bottles or bottles made from recycled materials. 

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Bottled water is not the only option for organizations. Restaurants also make efforts to provide environmentally friendly options.

Restaurants are announcing that they won’t be serving bottled water to reduce the amount of waste they send to landfills. This means that guests are offered tap water and asked to pay for it. However, the prices will be lower than the bottled version. 

Some choose to spread out the costs of filtering over all their other offerings so that they don’t charge extra for tap water. Some have even added their flavors to make it more valuable. Customers are aware that they are getting the same water from the restaurant as they do at home but are being charged for it. 

This practice could prove to be a problem for bottled water marketers, but it is currently in the trial stage. This small obstacle in the organizational market could be easily overcome if bottled water companies improve recycling options and use biodegradable containers