The content and frequency of marketing programs have traditionally been the exclusive domain of external agencies such as marketing and research firms. However, with the advent of social media, it has become possible to use web-based technologies to promote interactive communication. It is often referred to as user-generated media as it is controlled by the end-user. Hence, social media marketing is a process in which businesses make use of online social media channels to connect with their target market.
Social media marketing also includes social media optimization or SMO. It is so-called as it mainly concentrates on optimization of the website, such as the method of increasing the visibility of a website on the web. Social media includes social networking sites like Facebook, LinkedIn, Twitter, MySpace, and so on. It is also synonymous with social media marketing. However, you can also hire reliable companies such as MKE WEB DESIGNS to market your business through social networks.
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Using a technique known as viral marketing, marketers can take advantage of these websites to increase product sales and increase brand awareness. Text messages, images, videos, and games are just some of the tools used in viral marketing. The success of a viral marketing program depends on targeting and focusing on people with large social networks who have a significant impact on their network. This ensures that the advertising message is seen optimally.
Social media marketing is increasingly being seen by business owners as an important part of their integrated marketing program that can help them grow their business. Studies show that entrepreneurs who devote at least 6 hours a week to social marketing programs have managed to generate at least 50% more exposure for their companies. Moreover, they are able to attract more traffic to their website, acquire qualified customers, and forge new business partnerships.