Marketing has been one of the most important aspects of the business since the inception of business activities.. Marketing is the best environment for informing customers of the products available for sale through each business and creating an attraction for customers to buy by creating or solving customer needs.
In today's business environment, there are two types of marketing: traditional and digital methods that allow us to fulfill the digital marketing needs of businesses, which are considered to be one of the most important methods in this digital era.
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Digital marketing is the marketing of products and services online and offline using these different methods: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (QMS), and many others.
THE IMPORTANCE OF DIGITAL MARKETING TO BUSINESSES IS AS FOLLOWS:
1) Creating equal opportunities: – With digital marketing, small and medium enterprises are given the opportunity to assert themselves and attract a targeted share of traffic.
Small and medium-sized businesses already have the resources for the sales and marketing process that only large businesses previously could do.
2) It is more profitable than traditional marketing: – Now, despite its low resources and capitalization, digital marketing offers a better and much more profitable marketing channel that delivers results.